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The Azalea Festival: Where to Go & What to Wear (April 8-12)

The Azalea Festival: Where to Go & What to Wear (April 8-12)

The Azalea Festival is one of the biggest events in Wilmington, NC. Locals love to live it up at the garden party, and out-of-towners make the trip for the celebration, too. Here's what to expect, and how to prepare your outfit for the exciting festivities ahead!

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When She Ages Out of Toys: The Aesthetic Easter Basket for Teens & Tweens

When She Ages Out of Toys: The Aesthetic Easter Basket for Teens & Tweens

It's no fun when the Easter Bunny becomes "cringe" out of nowhere. How can you keep the Easter magic alive without your tween rolling her eyes? Here's our guide! 

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The Anchor Formula: 3 Foolproof Color Palettes for Spring/Summer '26 Photos

The Anchor Formula: 3 Foolproof Color Palettes for Spring/Summer '26 Photos

Stressing over outfits for your spring family photos? Discover our boutique styling secret: the "Anchor Color" theory! We're breaking down three foolproof, photogenic color palettes for Spring 2026—from Coastal Blue to Soft Buttercup—to make coordinating your next beach or garden shoot an absolute breeze.

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Baby's First Beach Trip: What You'll Actually Need

Baby's First Beach Trip: What You'll Actually Need

Dreading the heavy beach wagon? Make your baby's first beach trip a breeze with our minimalist packing guide! Discover how to swap bulky towels for multi-purpose swaddles, pack premium UPF 50+ swimwear, and guarantee a sand-free ride home from Wrightsville Beach.

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Coastal Style: Why Linen is the Ultimate Beach Town Fabric

Coastal Style: Why Linen is the Ultimate Beach Town Fabric

The Wrightsville Ave Guide to Wearing Linen: Learn why linen is the ultimate coastal fabric and how to care for your favorite pieces.

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Depiction of merchandise from our Locals Collection. There is an ILM Hat and a mug with custom-made Wilmington Art. The emphasis is shopping small and supporting local businesses.

Ethical Shopping: How Shopping Small is Sustainable and Serves You Better

Learn the importance of shopping sustainably. Fast fashion has ruined the industry and underperforms in customer satisfaction. You deserve better, and shopping small is a great start to building a wardrobe that looks good and lasts.

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Luxurious woman in trending 2026 fashion styles. Opening of our guide to What's In and What's Out in 2026 Fashion Trends.

2026 Fashion: What's In, What's Out

Keeping track of the newest style is exhausting. Take a look at our fashion forecast and learn what's coming in, what's on the outs, and what trends to expect in 2026!

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