If you're a parent, you've been there. You see the cutest outfit for your little one, it's practically calling out to you, and right before you swipe your card to take it home, you hesitate. You're filled with a sense of unsureness, your hand falters, and you decide against the purchase because... "It's cute, but they'll ruin it later."Â
Fast fashion has conditioned us to think that clothes are meant to be worn a handful of times then tossed, but spending the extra money on sustainable, high-quality clothes is 100% worth it. Don't believe me? Here are all the ways a high-quality wardrobe matters for your kiddo!
1) Quality Wardrobe = You're Saving Money
Brands like Temu, H&M, and Forever 21 can crank out some seriously cute styles for children in the blink of an eye, but the minute you slip it onto your little one, they've somehow managed to stretch or tear it. That's not how we play at Wrightsville Ave Boutique, we believe the clothes you take home should be constructed to be worn time after time, and become a wardrobe piece, not just something in your closet.Â
The quality of the clothing we carry is high, and our designers make these clothes with playtime in mind, not just pretty colors or shiny, cheap fabric. The price of our products reflect their quality, the ethical business practices that went into making the clothes, and the values that our designers and ourselves hold dear.
The clothes we sell are at a different price point than say, Shein or Forever 21, but that's because they last much, much longer than the garments you buy from fast fashion stores. When you stop throwing away on one-and-done fast fashion outfits, you'll find that shopping sustainably is actually a huge money saver. Saving money is a big enough reason to fill your kids' closet with high-quality clothes, but there are tons of other benefits, too!Â
2) The Wash Test
At Wrightsville Ave, we carry brands with soft, quality fabric that are as eco-friendly as possible. Fast fashion retailers don't possess our level of care or attention to detail, so the clothes they sell are low-quality and don't hold up well. Cheap polyester stretches, and low-quality fabric doesn't last longer than a few hours of playtime. Throw a cheap polyester outfit in the washer and see what happens: it'll twist, shrink, or rip in an instant.Â
Sustainable brands like ours use high-quality, organic fabric, that often comes pre-washed. That means when you're shopping with us, your little one is wearing clothes that can stand up to hours of wear, countless playdates, and tons of washes.Â
3) Resale Value
Heirloom quality clothes like the ones we carry at Wrightsville Ave are meant to last long enough to pass down. If you and your family don't have any other young ones for you to pass the outfits over to, you can still get some money for the clothes once your kiddo outgrows them. There are plenty of apps and websites for reselling, but you can consider checking out the Wrightsville Kids Collective, our luxury consignment boutique as an alternative!
4) A Comfortable Kid = A Happy Kid
Itchy seams and unnatural fibers can cause loads of sensory issues for little ones. Fast fashion clothes have toxic materials, cheap polyester, plastic fabric, and uncomfortable fits... AKA the perfect ingredients for a major meltdown.
Soft, gentle natural fibers are comfortable and soft against little ones' sensitive skin. When your child is comfortable in their clothes, your child is happy in their clothes. That means you get to enjoy even more playtime and magical moments together, no tantrums or frequent clothes-changing required.
Have we convinced you? If you're ready to break up with fast fashion and start creating a quality wardrobe for your little one, read our guide here.Â
Check out our new arrivals and start your sustainable shopping journey: